Conversion Rate Optimization

We take Conversion rate optimization (CRO) in a scientific approach to optimize your websites and enable your business to convert more visitors into subscribers or paying customers.

We can assist any business interested in optimizing their conversion rate, we will teach your teams how to get started and how to get the best possible results from the process.

How it’s done?

Conversion rate optimization is the practice of continually improving your website or landing page’s capacity to convert visitors into leads or customers. CRO is all about making your marketing more successful.

There are few valuable areas that we concentrate on for conversion rate optimization:

  • Customer journey analysis
  • A/B testing 
  • Copy optimization
  • Heat maps
  •  Form abandonment analysis

Key Features

Business plans are decision-making tools. The content and format of the business plan is determined by the goals and audience. For example, a business plan for a non-profit might discuss the fit between the business plan and the organization’s mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization’s ability to repay the loan. Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation.
The format of a business plan depends on its presentation context. It is common for businesses, especially start-ups, to have three or four formats for the same business plan. An “elevator pitch” is a short summary of the plan’s executive summary. This is often used as a teaser to awaken the interest of potential investors, customers, or strategic partners. A pitch deck is a slide show and oral presentation that is meant to trigger discussion and interest potential investors.
Internally focused business plans target intermediate goals required to reach the external goals. They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization. An internal business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors. This allows success of the plan to be measured using non-financial measures.

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